Awowa and Three Pounds were originally in Treacherous Empire [Te], but left after considerable drama surrounding [Te]'s last tournament appearance. What they sought to accomplish with [rawr] was to create a guild where people would look at their own mistakes and work hard to improve. Along the way, they picked up Polly from Illicit Awakening [iA], and then advertised for players. Interested players completed an application, and the information was fed into a database for easier analysis. However, the criterion Awowa and Three Pounds used to select players was based more on gut feeling than player experience. They wanted players who were knowledgeable and had sufficient skill level, but they were mostly looking for players who were not arrogant and wanted to improve. They went through all of the applications, personally talking to applicants and checking their references.
A lot of players came and went in the first few months, and the road was rough. From day one, Awowa and Three Pounds told players that the guild would probably play horribly at the start, but after some time it would definitely improve. In fact, it took several months for the guild to reach the top 500 on the GvG ladder. In order to improve, players remained consistently active in GvGs and the guild's forums, and played in RA, TA, and even PvE to learn how various Skills interacted. Players also actively played as guests with other guilds.